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Visual Artist, Director, and Cinematographer, Samuel Bayer has built a career on translating his vision into meaningful imagery. Shortly after graduating from the School of Visual Arts where Bayer studied painting, he directed music video Smells Like Teen Spirit for Nirvana. Former MTV executive Amy Finnerty claimed the video changed the face of MTV by creating a “whole new generation of viewers to sell to.” The video is still regarded as one of the best and most influential videos of all time.    

In 1994 Bayer began directing commercials. One of his first commercials for Nike, If You Let Me Play, is considered to be one of the most influential ads for the brand’s history. In 2011 Bayer directed the Emmy award winning Chrysler spot Born Of Fire.  

In 2009 Bayer directed the remake of Nightmare on Elm Street staring academy award nominees Rooney Mara and Jackie Earle Haley. In April of 2010 Nightmare was the number one movie in America. The film was Rooney Mara’s first major studio release.

In 2013 Bayer exhibited his oversized Diptychs and Triptychs with ACE Gallery in Los Angeles 

Over the course of his career Bayer has received a variety of awards and accolades including an Emmy, a Cannes Gold Lion, multiple Clios, and multiple MTV awards. His work is included in the permanent collection of the Museum of Modern Art.